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We know you’re here because you only want the best and we would love to help you find the perfect diamond for you. We also know that buying diamonds can be a little overwhelming, but that doesn’t mean that you should ever settle or stress! So just sit back with a cup of coffee and let us walk you through everything you need to know before you buy that sparkling diamond!

The 4Cs of Diamond

1. CUT

Diamond cut is the summary of a diamond's proportions evaluated using the attributes of brilliance, fire, and sparkle. While high marks of color or clarity affect a diamond, it's the cut that defines its proportions and ability to reflect light.

2. CLARITY

Clarity is one of the 4Cs of diamond classification. It is a measure of the extent to which a diamond contains internal (inclusions) or surface (blemishes) flaws. Each inclusion or blemish will detract from the brilliance of a polished diamond. The flaw will interfere with the refraction of light as it travels through the diamond.

3. COLOUR

Ironically, the best color for a diamond would be ‘colorless’. The colors range from D (colorless) and go all the way to Z (light yellow). To be honest, the color difference in diamonds within a color family is quite subtle to an untrained eye.

4. CARAT

A diamond’s carat weight is very important and as you browse diamonds, you might notice a few other words, such as size and points, which are closely related to a diamond’s carats.